Over the course of the recent 12 months DC Comics has been making the push to extend their market share in the comic ebook business, and how they are doing it is by going again to the basics.
While high competitor, Marvel Comics, has been specializing in the celebration of their 70th yr within the trade, DC has taken a writer pushed approach to increasing their share of the market income. Led in giant half by the latest launch of their “Blackest Night” cross-over and the relaunch of the Batman stable of titles, writers Geoff Johns and Grant Morrison have taken the helm of what is shaping as much as be a brilliant second half of the 12 months for DC.
Geoff Johns, the primary inventive power behind the Inexperienced Lantern cross-over “Blackest Night”, took both Blackest Evening #1 and Green Lantern #forty three into the top 5 for overall gross sales in the month of July. This was a formidable feat considering that no Green Lantern title had cracked the highest 5 through the previous 6 months.
To add to this push for high 5 dominance, writer Grant Morrison’s reinvention of DC’s Dark Knight has been nothing however comedian gold. Morrison’s work on the recently launched Batman and Robin has landed him amongst the highest five for two consecutive months (June and July). Much more impressive than this is the truth that Batman and Robin #1 was the top promoting title for June outselling Marvel’s Captain America #600, the second highest seller for the month, by over fifty six,000 copies.
DC has also just lately introduced that both Johns and Morrison have been tagged to enter the world of films for the corporate. Johns has been named as co-author and producer of an upcoming Flash function film. Particulars on the Morrison penned undertaking have but to be revealed.
With these great strides by DC in the past few months things are shaping up for the corporate to hang across the coveted prime sales spot for months to return.
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