Over the course of the latest yr DC Comics has been making the push to increase their market share in the comic e book business, and how they’re doing it is by going back to the basics.
While high competitor, Marvel Comics, has been focusing on the celebration of their 70th 12 months within the trade, DC has taken a author pushed method to growing their share of the market revenue. Led in massive half by the current launch of their “Blackest Night” cross-over and the relaunch of the Batman stable of titles, writers Geoff Johns and Grant Morrison have taken the helm of what’s shaping as much as be a bright second half of the yr for DC.
Geoff Johns, the primary inventive power behind the Inexperienced Lantern cross-over “Blackest Evening”, took both Blackest Night #1 and Inexperienced Lantern #forty three into the highest 5 for total gross sales in the month of July. This was a powerful feat considering that no Inexperienced Lantern title had cracked the highest five during the preceding 6 months.
To add to this push for prime five dominance, author Grant Morrison’s reinvention of DC’s Darkish Knight has been nothing but comedian gold. Morrison’s work on the not too long ago launched Batman and Robin has landed him amongst the top 5 for 2 consecutive months (June and July). Even more impressive than that is the fact that Batman and Robin #1 was the highest selling title for June outselling Marvel’s Captain America #600, the second highest seller for the month, by over 56,000 copies.
DC has additionally recently introduced that each Johns and Morrison have been tagged to enter the world of films for the corporate. Johns has been named as co-writer and producer of an upcoming Flash function film. Details on the Morrison penned mission have yet to be revealed.
With these great strides by DC up to now few months things are shaping up for the corporate to hold around the coveted high sales spot for months to return.
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